HORECA 2014, the region’s annual hospitality and food event took place from the 1st till 4th of April at Biel, it proved that the Lebanese food and beverage companies have remained relatively resilient amid the turmoil, and that the country remains an attractive market for regional and international brands. Maatouk Factories SAL exhibited in this event and attracted visitors to its innovative booth where the ritual of Lebanese coffee making was passionately celebrated. During the event Maatouk showcased their coffee range and different blends of their Espresso and Filter coffee and renowned Lebanese Coffee. Maatouk team got the chance to meet various suppliers, business partners and clients coming from different regions. Maatouk’ successful participation in the exhibition was a starting point for additional business opportunities.