Maatouk Team lectures at an MBA class at the American University of Beirut - April 2013 - 29/04/2013

On April 9th, 2013 a team from Maatouk gave a lecture to MBA students at the American University of Beirut. The lecture, which was held at the Suliman S. Olayan School of Business, focused on Maatouk’s repositioning and new market strategy, and its ensuing success story.

The Maatouk team was invited to speak at the Marketing class seminar by Dr. Imad Baalbaki, associate Vice President for Development at AUB, a marketing professor, and a co-author of the Arab World edition of the textbook Marketing Management, in which Maatouk was highlighted as a Marketing Excellence case.

During the lecture, which lasted 150 minutes, Maatouk’s general manager Mr. Abdel Halim Jarakji discussed the successful repositioning of the company and its products in 2010. Mrs. Yusra Kanj, the marketing manager then elaborated on the brand’s relaunch in Lebanon, and underlined the importance of market research in the decision-making process of strategy development, especially where the major elements of marketing are concerned – whether it is packaging, pricing, distribution or communication. Mrs. Kanj also discussed the launch of the brand in foreign markets and elaborated on various approaches to export, with an emphasis on the establishment of pertinent marketing plans.

The lecture was very positive. There was a dynamic and enriching exchange with the students, who knew and related to Maatouk, and were interested in following the success story of a purely Lebanese brand. The session ended with all students being handed a special Maatouk goodie bag.

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