Maatouk coffee is once again the center of attention in the media. Maatouk Factories S.A.L Marketing Manager, Mrs. Yusra Kanj Maatouk enjoyed orienting the audience of LBC's afternoon show "Helwe w Murra" on how Maatouk selectively picks the raw green beans and abides by a set of strict standards in all that is related to its products. However, according to her as well, passion should accompany all this process till the last stage of home preperation.