Maatouk launched its" Mime and win" competition on 22nd of May, 2011. The event was covered by different media: Light FM and MTV. Tanguy Road show approached people to visit Maatouk booth and upload their videos to win a trip for 2 to Brazil and many other prizes. Young dancers of the flashmob mimed the TVC "Obsession" while dancing on the rhyme of Maatouk jingle attracting the visitors in the mall. Groups of people attracted by the exquisite aroma of the coffee, gathered around the Booth to enjoy the taste of ground Lebanese coffee.