Syria Launch - 27/01/2011

Maatouk launches a new line of coffee products and reveals an uplifted brand image

For the occasion of launching a new line of fine coffee blends in the Middle East, Maatouk Factories S.A.L.organized in Syria on Thursday January 27th 2011 at the Four Seasons Hotel Damascus, an introductory event for the sales team at Ahmad Hadaya Company headed by their National Sales Manager Mr. Omar Al Ashki.

The uplift in ingredients and packaging adds a modern twist to the traditional Lebanese coffee that Maatouk has been famous for.

The event started off with a speech by Mr. Abed El Halim Jarakji, General Manager of Maatouk Factories. Mr.Jarakji highlighted “the heritage Maatouk represents in the coffee industry and the inherited know-how when it comes to dealing with the coffee bean”. He also added that “success is a journey maintained by commitment, passion and perseverance.” Mr. Jarakji ended his speech by thanking the marketing department, sales team, accounting department and the management for initiating the success story.

During the presentation held by Ms.Rima Abu el Khoudoud, the audience learned more about the latest array of Maatouk products and the uplifted brand image. From the “Private Blend” to the“Gourmet” and “Best café”, she added that Maatouk has been very selective in picking premium quality coffee beans from highly trusted and distinguished origins to offer to its diverse clientele a bouquet of fine tastes and aromas to choose from; all at a very competitive price.


Mr. Omar Al Ashki also presented the sales and distribution strategy to his team. Following Mr. Al Ashki was Mr.Mazen Msawer, client servicing director at Publicis-Graphics who presented the communication campaign developed for Maatouk’s new line launch including the creative concept and the execution.


The unique flavors of “Private Blend”, “Gourmet Blend” and “Best café” were all wrapped up in new appealing packages and introduced to the Syrian market in all trade channels.


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